Country Sport Leader (Fitness)

Muntinlupa, Philippines (Hybrid)

As a Country Sport Leader at Decathlon, your primary mission is to capture market share and establish your sport as the national leader. You act as a strategic entrepreneur by exploring diverse business channels to reach new customers. By tailoring global brand strategies to local market trends, you drive the commercial development and growth of your category. You are responsible for identifying innovative opportunities that expand Decathlon’s reach beyond traditional retail environments. Ultimately, you bridge the gap between high-level vision and local execution to ensure your sport dominates the competitive landscape.

Key Responsibilities

1. Sport Project & Strategy

  • Commercial Project: Bring to life the commercial strategies and goals for your sports.
  • Market Adaptation: Know your market, its evolution, and the brands' strategies, and adapt them for the Philippines.
  • Execution: Provide a clear roadmap and execution plan to achieve the commercial objectives of your sports.
  • Customer Centricity: Know your  customers and listen to their feedback regularly to adjust and meet their sporting needs.

2. Commercial Offer

  • Tailor-Made Selection: Be responsible for the country’s commercial offer, tailored to our customers' needs.
  • Total Coverage: Guarantee that 100% of the customers' needs are covered for  your sports
  • Continuous offer improvement: Ensure that the product improvement process is practiced and formalize feedback on the  country's offer
  • Local Alignment: Collect, formalize, and follow up on the country's  needs to always guarantee the best offer for Filipinos.
  • Store Support: Support the stores, facilitating in offer selection that will be best for their local catchment.

3. Store Layout & Merchandising

  • Logic Implantation: Responsible for the country logic implantation of your sports and its physical implementation.
  • Mass Plan Validation: Validate the mass plans of each store twice a year.
  • Commercial Dynamism: Propose concrete solutions for both physical stores and e-commerce to accelerate business growth
  • New Store Openings: Actively support store openings (logic implantation, mass plan, physical implantation).

4. Pricing & Stock Management

  • Policy Alignment: Ensure prices within your sports are aligned with the country's pricing and margin policy.
  • Market Analysis: Know the market, monitor key changes, and adapt if necessary.
  • Omni-Channel Performance: Follow the omni global performances of your sports and set up SMART action plans when needed.
  • Availability: Work closely with the Supply Team to guarantee that stock for the top items is permanently available for the customers.

5. Partnerships & Events

  • Communication Alignment: Ensure that your sports communication plan is aligned with the broader country communication plans.
  • Brand Awareness: Develop brand awareness through specific partnerships, including events, influencers, and ambassadors.
  • Event Selection: Select key city events where our brand will participate in your sports.

6. Human Leadership & Coordination

  • Commercial Engine: Act as the "commercial engine" of your sports’ ecosystem, driving dynamism and cohesion between the brands, stores, e-commerce platforms, and supply chain.
  • Group Coordination: Coordinate the activity of your group of sports through regular performance debriefs, coordination meetings, performance animation, and alert management.
  • Functional Leadership: Serve as the functional leader for the Department Managers inside your group of sports.
  • Team Development: Ensure team growth across key competencies (offer, pricing, commercial dynamism, product knowledge).


What You’ll Need to Succeed

  • Sportive! At Decathlon, we’re always looking for someone who is passionate about sport. This role will be in-charge of our Fitness sports category..
  • Experience: A successful career experience  in retail is an advantage (e.g., Store Manager, Department Manager, Commercial Manager, Business Development Manager, etc)
  • Passion & Drive: Passionate about your sport (Fitness) and highly enthusiastic about developing it inside the Philippine market.
  • Innovation: Demonstrated ability to deliver and execute innovative commercial solutions.
  • Strategic thinker with an entrepreneurial mindset
  • People oriented and collaborative - You can work effectively with a team while also being autonomous


What We Are Offering!

  • Hybrid Work: Enjoy a flexible work environment.
  • Career Growth: Access a global network of training and learning opportunities.
  • Decathlon Shareholder: Take a stake in our company and become a shareholder.
  • Health Benefits: Get a health card to cover your medical needs.
  • Teammate Discount: Receive a 20% discount on Decathlon products to fuel your sports passion.


As the starting line to your sportive career, you also get access to a global network of training, support, and mentorship across 70+ countries. Discover your skills, hone your work ethic, and grow your career within an inclusive and fully supportive work environment where the wonders of sports are at the heart of our management!

Ready to take your career to the next level?

Apply now!

Country Sport Leader (Fitness)

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Country Sport Leader (Fitness)

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