Partnership and Communications Manager

As the Partnerships & Communications Manager, you will be a strategic, high-impact leader responsible for building and amplifying our brand's presence across the country. This role combines external strategic partnerships, Key Opinion Leader (KOL) management, and essential public relations (PR) functions. You will be accountable for increasing brand pride, visibility, and relevance by securing high-value external collaborations and functionally leading a robust network of internal and local partners.This Partnerships & Communications Manager plays a crucial role for driving both brand awareness and business growth.

Key Responsibilities

Partnerships Strategy & Execution

• Develop and own the overarching national partnerships strategy, identifying key brand and promotional opportunities that align with company strategy and priorities.

• Manage, negotiate, and execute high-level national partnerships and events, ensuring all contracts and deliverables are met.

• Functionally manage and accompany local partnerships at the store level, providing guidance, resources, and policy adherence to ensure successful activation across the country.

Public Relations (PR) & Media Management

• Lead the company's PR and media relations efforts to secure widespread visibility and positive brand awareness.

• Proactively pitch and coordinate media opportunities, focusing on key company milestones, product launches, and sports initiatives.

• Develop and manage the creation of branded content, including digital and print articles and advertorials, to ensure consistent, high-quality, and strategically relevant media coverage.

Key Opinion Leader (KOL) & Ambassador Management

• Manage the strategy and execution for both external KOLs and internal ambassadors (Employee Ambassador Program).

• Ensure all external influencers and internal advocates promote brand messaging and product pride in alignment with the company's strategic priorities.

• Negotiate contracts, coordinate content creation, and monitor the performance of all ambassador activities, focusing on awareness, emotional connection, and product education.

Cross-Functional Leadership

• Act as the primary liaison between the Marketing team and internal stakeholders (Retail, Commercial, Digital, etc.) for all partnership and PR activities.

• Train and motivate store-level customer service managers and teams to effectively execute partnership campaigns and ambassador initiatives.

Reporting & Measurement

• Track, analyze, and report on all partnership, PR, and ambassador activities, focusing on KPIs related to media value, engagement, reach, and business impact (e.g., foot traffic or site referrals).

As the starting line to your sportive career, you also get access to a global network of training, support, and mentorship across 70+ countries. Discover your skills, hone your work ethic, and grow your career within an inclusive and fully supportive work environment where the wonders of sports are at the heart of our management!

What you’ll need to succeed:

• Sportive! We’re looking for someone who is passionate about sport.

• Leadership: ability to influence, advise and push back on stakeholders to drive the leader’s agenda while building trust with other key leaders.

• Entrepreneurial mindset: ability to build projects, processes, governance; etc from scratch.

• Strong team spirit: has the ability to work with a team while still understanding their role enough to work independently and/or autonomously.

• Adaptability and clear prioritization skills with the ability to work under pressure (management of a moving agenda, complex ranking of priorities).

• Strategic thinker, able to develop and consider the strategic implications of any kind of decision,with a holistic view.

• Very rigorous, proactive, well-organized and autonomous with excellent attention to detail.

• Excellent written and verbal communication (English).

What we are offering!

• Hybrid Work: Enjoy a flexible work environment.

• Career Growth: Access a global network of training and learning opportunities.

• Decathlon Shareholder: Take a stake in our company and become a shareholder.

• Health Benefits: Get a health card to cover your medical needs - for you and your dependents

• Teammate Discount: Receive a 20% discount on Decathlon products to fuel your sports passion.

Ready to take your career to the next level?

Apply now!