We are looking for a dynamic and creative Social Media Manager to join our team. You will be responsible for developing, implementing, and managing Decathlon’s social media strategy by monitoring social media trends, generating engaging content, and reporting on performance to optimize social media campaigns. Your goal will be to enhance brand presence, engage with our audience, and drive business objectives through social media channels (paid and organic).
KEY RESPONSIBILITIES
Social Media Strategy Development
- Develop a comprehensive social media strategy that includes content themes, posting schedules, and engagement tactics for various platforms (e.g., Facebook, Instagram, TikTok, Linkedin).
- Develop content calendars to ensure consistent and timely posting across all social media platforms. Create and maintain a social media content calendar that integrates both organic and paid social media efforts, in line with business objectives, and seasonal trends for Facebook, Instagram, TikTok, and Linkedin.
- Conduct market research to identify trends, audience preferences, and competitor activities to inform the strategy.
- Set clear objectives and KPIs for social media campaigns to measure success and adjust tactics as needed.
- Monitor paid social budgets to ensure campaigns are cost-effective and provide a strong ROI.
- Stay up-to-date with social media trends, platform changes, and industry best practices to ensure content remains relevant and engaging.
Content Creation and Community Management
- Create or oversee the creation of high-quality, engaging content (e.g., images, videos, posts) that aligns with the brand’s voice and resonates with the target audience.
- Monitor and respond to audience interactions, comments, and messages to foster engagement and build community.
- Monitor social sentiment and provide feedback to other teams regarding community concerns or praises.
- Discover, identify, and leverage cross-promotions and partnership opportunities (with influencers, brands, industry leaders, and media outlets) to extend the reach and visibility of the brand and grow engagement.
Optimization, Analytics, and Reporting
- Use analytics tools (e.g., META Business Suite and/or other social media platform insights) to monitor key performance metrics for both organic and paid social media campaigns (reach, engagement, conversions, etc.).
- Conduct A/B testing on content and campaigns to determine what resonates best with the audience and refine approaches accordingly.
- Use insights and data-driven analysis to continuously optimize content and ad performance, improving overall campaign outcomes.
- Prepare regular reports on social media performance (organic and paid), including actionable insights and recommendations for optimizing future strategies and campaigns.
What You'll Need to Succeed:
- Sportive! At Decathlon, we’re always looking for someone who is passionate about sport.
- You have a successful career experience in Social Media Marketing, with expertise in analyzing social media metrics to track and optimize campaign performance and drive strategic decisions
- Creative! We’re looking for someone who can think outside the box.
- Digitally savvy, with high proficiency in using social media management tools and familiarity in using graphic design tools (e.g., Canva, Capcut, Figma, Adobe Creative Suite - Photoshop, Premier is a plus).
- You should have a customer-centric mindset
- A strong communicator! You have excellent written and verbal English communication skills
- Analytical and a problem-solver
- Strategic thinker with an entrepreneurial mindset
- Highly organized but adaptable
- People oriented and collaborative - You can work effectively with a team while also being autonomous
What We Are Offering!
- Hybrid Work: Enjoy a flexible work environment.
- Career Growth: Access a global network of training and learning opportunities.
- Decathlon Shareholder: Take a stake in our company and become a shareholder.
- Health Benefits: Get a health card to cover your medical needs.
- Teammate Discount: Receive a 20% discount on Decathlon products to fuel your sports passion.
As the starting line to your sportive career, you also get access to a global network of training, support, and mentorship across 70+ countries. Discover your skills, hone your work ethic, and grow your career within an inclusive and fully supportive work environment where the wonders of sports are at the heart of our management!
Ready to take your career to the next level?
Apply now!
